SUBSCRIPTIONS   |   FREE DELIVERY ON ORDERS OVER £39

DISCOVER QUALITY NATURAL PET FOOD YOU CAN TRUST

We keep it simple. Quality, natural ingredients you recognise sourced from trusted suppliers, combined in nourishing and delicious recipes with no aggressive processes or artificial nasties. That’s Nature’s Variety. Everything you need and more to give your dog or cat the natural goodness they need to stay healthy, happy and full of fun.

Shop Dog Shop Cat

CHOOSE THE EXPERTS IN NATURAL NUTRITION

WHICH FOOD?
HOW MUCH DO I FEED?

TRY OUR FEEDING GUIDELINES
Feefo Logo Average Customer Rating


QUALITY, NATURAL INGREDIENTS YOUR PET DESERVES

When it comes to natural dog food and cat food, we believe meat comes first. Our Selected and Raw ranges of Dry, Freeze Dried and Raw all contain deboned meat as the main ingredient and our Original range is made with high quality meat and offal. We add nothing but fruits, vegetables and botanicals carefully selected for their nutritional qualities, and all our products are grain-free and contain no artificial colours, flavours or preservatives.

Nature's Variety
FEEDING GUIDELINES

Tell us about your pet. Every animal is different. Tell us about your cat or dog and we'll give you tailored feeding advice and information based on your pet's needs.

Get Started

If you are unsure as to the ideal weight of your pet, please consult your vet. Of course, if you have any questions for us, please call us on 0800 0211379

FREE DELIVERY ON ORDERS OVER £39

Hi! We use first and third-party cookies to give you the best experience on our website and show ads tailored to your interests.

You can accept or reject and continue browsing. Find out more here