Privacy Policy


The Nature’s Variety range of products are supplied by Natures Menu Limited

Natures Menu Limited (Natures Menu) is a company registered in England under number 1548073 whose registered office is Falcon Road, Snetterton, Norfolk NR16 2FB.

Applicable terms

Natures Menu takes your privacy extremely seriously. Please read this Privacy policy and our Cookies policy. Together they explain our data protection policy and describe how we’ll use any personal data we collect from you or that you provide to us.

All activity on (our website) is logged and monitored to help keep personal information secure and to ensure that Natures Menu complies with its obligations under the Data Protection Act 1998 (the DPA) and the General Data Protection Regulation (the GDPR) from May 2018.

By using our website you agree to the collection, use and transfer of the information you provide to us in line with the terms of this Privacy policy. Natures Menu is registered with the Information Commissioner’s Office reference ZA005383.

Changes to our privacy policy

We may change our Privacy policy from time to time. If, or when, changes are made we’ll include them here, so be sure to check back occasionally.

Our principles
  • We'll only collect and use your information where we have lawful grounds and legitimate business reasons to do so in welcoming you as a customer to Nature’s Variety
  • We'll be transparent in our dealings with you and tell you how we’ll collect and use any personal information provided by you
  • If we collect your information for a particular purpose, we'll use it specifically for that purpose
  • We won’t ask for more information than we need for the purposes for which we’re collecting it
  • We will validate your personal information before any account is created on our web-site to ensure that personal information has been correctly entered
  • We'll update our records when you tell us that your details have changed
  • We'll periodically review your personal information to ensure we don’t keep it for longer than is necessary
  • We'll ensure that your information is securely disposed of at the end of the appropriate retention period
  • We'll observe your rights under applicable privacy and data protection laws and will ensure that queries relating to privacy issues are dealt with promptly and transparently
  • We'll train our staff on their privacy obligations
  • We'll ensure we have appropriate physical and technological security measures to protect your information regardless of where it’s held
Information we hold about you and how we’ll use it

We may ask you to provide personal information about you and your pet which will be stored, processed, used and disclosed by us in the following ways:

  • To register to use, or visit our website
  • To allow you to participate in interactive features of our service when you choose to do so
  • To keep you updated
  • To provide you with recommended feeding plans for your pet
  • To enable us to develop and market other products and services and where you have consented to being contacted for such purposes
  • To improve our customer service and to make our services more valuable to you
  • To send you details of promotions and offers which we think might be of interest to you where you have consented to being contacted for such purposes
  • To answer any questions and enquiries that you may have
  • To third parties, regulatory or law enforcement agencies if we believe in good faith that we are required by law to disclose it in connection with the detection of crime, the collection of taxes or duties, in order to comply with any applicable law or order of a court of competent jurisdiction, or in connection with legal proceedings
  • To carry out our obligations arising from any contracts entered into between you and us

From time to time we may seek your consent to process, use or disclose your information for any other purpose not listed above.

How long we hold information about you

We are required by law to hold your information for as long as is necessary in order to comply with our statutory and contractual obligations and in accordance with our legitimate interests as a data controller and data processor.

We will endeavor to ensure that your Personal preferences are maintained and up to date.

We will ensure that any changes in personal information that you transmit to us over write previous data held and that data is deleted upon request.

Information we receive from other sources

We work closely with a number of third parties including credit checking companies, analytics providers, software providers and regulatory authorities or government departments, and may receive information about you from them.

We may use this information on its own or combined with any of the information we receive or collect from you for any of the purposes listed below:

  • To monitor and improve our service offering to you, as well as to notify you of changes to our website or service. Where we collect information by way of feedback or a survey, this will only ever be published anonymously as a combination of responses, rather than individually, unless otherwise agreed with you
  • To carry out our obligations under any contracts between you and us, and provide you with services and information that you request from us
  • To monitor the traffic on the website in accordance with our cookie policy

We will retain and process your personal information for as long as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

Passing on information about you to third parties

To operate effectively as a business we may need to pass your information on to selected and trusted third parties. The third parties we may share information with are:

  • government bodies, departments or other third parties, and departments for research and statistical purposes
  • third-party data processors where these processors are required to fulfil our contractual duty with you (e.g. couriers)
  • any third party to whom we may need to disclose personal information in order to comply with our legal, regulatory and statutory obligations. This may be as part of a legal process to investigate, prevent, or act regarding illegal activities, suspected fraud, or situations involving potential threats to the physical safety, property or rights of any person. It could also include non-compliance with our website rules, or as otherwise permitted
  • any third party where you’ve given your consent

Please be assured that when we outsource any process, we ensure that any supplier or contractor has adequate security measures in place. We also require them to comply with privacy principles as part of our contract with them including compliance with the General Data Protection Regulations 2018.

Customer Care Enquiries

Natures Menu provides a customer care service which you can use to:

  • Make order, delivery and subscription enquiries
  • Request feeding advice or discuss our product range
  • Report a product complaint
  • Address general enquiries to us

You can contact our customer care team by telephone or via the customer care form on our website.

We have set out below the purposes for which we will use any personal data that you share with us when you use our customer care service and our lawful basis for doing so:

Purpose Lawful Basis
Responding to your order, delivery and subscription enquiries To fulfil our obligations under contracts we have, or will, enter into with you
Responding to your requests for feeding advice, information about our product range, product complaints and general enquiries Legitimate interests (to develop positive customer relationships and ensure our customers get the best experience of our product range)
Using your comments and feedback to manage quality control and to improve our product range Legitimate interests (to monitor, improve and develop our product range)

Requests for feeding advice, queries about our product range and general enquiries are managed on our behalf by Affinity Petcare S.A. (“Affinity”), a company which belongs to the same group of companies as Natures Menu Limited. Where such queries are made by telephone, they are recorded. Affinity uses Dialoga Servicios Interactivos, S.A. and Unisono Soluciones de Negocio, S.A. to ensure that your calls are properly directed, logged, recorded and stored. All queries submitted via our webform are logged using a CRM platform provided by Salesforce Systems Spain, S.L..

These companies have all entered into contracts under which they have committed to protect your personal data. They will only use your personal data to provide customer care services in accordance with our instructions and will ensure that they have security measures in place to keep your data safe.

Affinity, Dialoga Servicios Interactivos, S.A. and Unisono Soluciones de Negocio, S.A. are all Spanish companies and will process your personal data in Spain. The data protection laws in Spain provide you with the same protections as our data protection laws in the UK.

We will keep copies of any customer care enquiries that you make for 5 years. At the end of this time they will be securely deleted. In exceptional circumstances customer care enquiries may be kept for longer in order to deal with ongoing disputes.

Security and safe storage of your personal information

Once we’ve received your information, we'll use appropriate procedures and security features to try to prevent unauthorised access.

Unfortunately, the transmission of information via the internet isn’t completely secure. Although we endeavour to protect your personal data, we can't guarantee the security of data transmitted over the internet. Any transmission of data is at your own risk.

Information supplied by you to us, or that we collect about you, may be transferred and stored by us or processors for the purpose of providing services to you outside the European Economic Area. Where this occurs, we use the model clauses as issued by the European Commission or other appropriate safeguards where applicable. By submitting personal data, you agree to this transfer, storing or processing.

We may monitor the use and content of emails, calls and secure messages sent from and received by us so that we can identify and take legal action against unlawful or improper use of our systems. The main examples of unlawful or improper use are attempting to impersonate Natures Menu, the transmission of computer viruses and attempts to prevent this website or its services from working.

How can you access, correct your information and withdraw consent?

You’re able to correct the information we hold about you as follows:

  • If you're an online Nature's Variety member you can find out more about the process to correct the information we hold about you within your account under -
  • If you aren't an online Nature's Variety member you will need to email us at
    You’re able to change your preferences relating to communications from our Nature's Variety website and withdraw your consent at any time
  • If you’re an online Nature's Variety member you can do this by logging into your online account and changing your preferences.
  • If you aren't an online Nature's Variety member you'll need to email us at
  • You may make a request to access your personally identifiable information that's held by us and maintained in our database. To do this you need to email your request to
  • You now have the right to:
    • Request erasure of personal information we hold about you
    • Request restriction of processing of such information
    • Object to the processing of such information
    • Request a copy of such information in a portable format

If you have concerns about the way we handle your personal data, you can contact the ICO or raise a complaint.

Freedom of Information
  • To make a request for information under the Freedom of Information Act please send your request to or by post to:
  • Freedom of Information requests, Nature's Variety, c/o Natures Menu Limited, Falcon Road, Snetterton, NR16 2FB
Google's uses of data

To learn how google uses the information from this site, please check their page :

You can see and control what information Google uses to show you ads by visiting your ad settings.

Comments and questions
  • You can send any queries and comments about this Privacy policy by email to or by post to:
  • Privacy, Nature's Variety, c/o Natures Menu Limited, Falcon Road, Snetterton, NR16 2FB

Last updated: February 2021